Movement between Life Cycle Stages is often seen as a key metric for HubSpot users - the main ones being: Lead > Marketing Qualified Lead (MQL) > Sales Qualified Lead (SQL) > Opportunity > Customer
You’ll need to decide what determines categorisation for the first 3, but an Opportunity means there is a Deal on the Board unless they are already a Customer.
The Laurels, 11 Westfield Rd,
Newport, United Kingdom,
NP20 4ND
Call Martin on +442921 680180
© 2025Plus Your Business.