Segmentation

Once you’ve structured your data, you are in a position to segment it into lists.
These lists can be used to automate work processes, power email marketing, supply your sales team with qualified leads.

• What ‘questions’ would you like to ask your database? (lists are one way to deliver the answers)
• Who in your business would benefit from using a list of contacts or companies?
• How can you automate ‘next steps’ in your business processes, based upon list membership?