Granularity

Facebook, Adwords and LinkedIn campaigns all link into HubSpot’s data, displaying. The great thing though, e.g. for Adwords, is how you can attribute ‘down to the keyword level’ - not just campaign or adgroup. This will show you exactly which terms you should turn off (when not converting) to customers, so you can allocate the money elsewhere.

• How much does it cost for a new customer generated through Ad Spend?
• Which keywords are working to bring in business, and which ones are not?