Single Source of Truth
The concept
Data is dynamic, ever changing based upon people’s actions - an email open here, and an ad click there.
By connecting your data sources using HubSpot, you can much better understand how to serve your contacts, from leads through to evangelists.
- What systems are your customers/prospects interacting with right now? (make a list)
- What platforms are you using that don’t ‘talk to each other’?
- What slips have been made because of your current tech stack? And is this pain enough for you to change?
