Personalisation
The concept
When you understand the uniqueness of every person in your database, you can respect those differences - personalising emails, and even website pages - transforming your results.
- What information could you gather on forms/chats would improve communication with customers?
- What additional information could you turn into Contact properties, and then use via personalisation tokens in emails?
- Think about how you use LinkedIn (if you’re B2B) - could you add additional information into HubSpot that would help deepen the relationship?
