Granularity

The concept

Granularity

 

Facebook, Adwords and LinkedIn campaigns all link into HubSpot’s data, displaying. The great thing though, e.g. for Adwords, is how you can attribute ‘down to the keyword level’ - not just campaign or adgroup. This will show you exactly which terms you should turn off (when not converting) to customers, so you can allocate the money elsewhere.

  • How much does it cost for a new customer generated through Ad Spend?
  • Which keywords are working to bring in business, and which ones are not?

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