Single Source of Truth

The concept

Single Source of Truth 16x9


Data is dynamic, ever changing based upon people’s actions - an email open here, and an ad click there. 

By connecting your data sources using HubSpot, you can much better understand how to serve your contacts, from leads through to evangelists.

  • What systems are your customers/prospects interacting with right now? (make a list)
  • What platforms are you using that don’t ‘talk to each other’?
  • What slips have been made because of your current tech stack? And is this pain enough for you to change?

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