Segmentation

The concept

Segmentation 16x9

 

Once you’ve structured your data, you are in a position to segment it into lists.
These lists can be used to automate work processes, power email marketing, supply your sales team with qualified leads.

  • What ‘questions’ would you like to ask your database? (lists are one way to deliver the answers)
  • Who in your business would benefit from using a list of contacts or companies?
  • How can you automate ‘next steps’ in your business processes, based upon list membership?

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