Clarity

When you understand the uniqueness of every person in your database, you can respect those differences - personalising emails, and even website pages - transforming your results.

• What information could you gather on forms/chats would improve communication with customers?
• What additional information could you turn into Contact properties, and then use via personalisation tokens in emails?
• Think about how you use LinkedIn (if you’re B2B) - could you add additional information into HubSpot that would help deepen the relationship?