You Ask, We Answer*
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FAQs
What does your HubSpot onboarding process involve?
We tailor each onboarding to your specific business goals and challenges. Our comprehensive approach includes:
- Initial consultation to understand your objectives and align on project scope
- HubSpot setup and CRM customisation to match your business processes
- Bespoke team training and onboarding sessions
- Workflow and automation build-out to maximise efficiency
- Data migration from your existing systems
- Integration with your essential business tools
- Post-launch support and ongoing optimisation
We simplify the learning curve, ensuring your team quickly adopts and benefits from HubSpot's full capabilities. As Amy McPartlan, Chief Operating Officer at Digital Learning Institute describes: "They guided us through how to back out of some previous CRM mistakes and how to adopt native HubSpot functionality to maximise our CRM usage... Our CRM just sings now, exactly how we wanted it."
How long does onboarding typically take?
Most implementations for Professional or Enterprise hubs take between 8–12 weeks, depending on complexity. You'll receive a clear implementation schedule during your initial consultation, with defined milestones and deliverables. For simpler projects or those with urgent deadlines, we can often work to accelerated timelines.
Do you offer training for in-house teams?
Yes. We provide hands-on, role-based virtual training tailored to your team's specific needs. Our training covers CRM management, automation, reporting, and all aspects of your HubSpot implementation. Our aim is to build long-term capability within your organisation, ensuring you can maximise your HubSpot investment independently.
As Tom Welland from BB7 notes: "The team have been extremely useful in helping us get to grips with HubSpot. They have always been responsive and provide detailed answers."
What size businesses do you typically work with?
We successfully partner with organisations of all sizes—from small teams to global enterprises. Our flexible approach means we can scale our services to match your requirements, providing the same level of expertise whether you're a growing startup or an established multinational.
Which sectors do you specialise in?
We work across multiple sectors, having implemented HubSpot for over 100 clients across diverse industries. Some of our key sectors include:
- Education – e.g. University of Wales Trinity Saint David, WaterBear Music College, Digital Learning Institute
- Financial Services – e.g. Capital on Tap, Nasa Group, Eton VS
- Construction & Property – e.g. JMAC Group, BB7
- Marketing Services – e.g. 75Media, 26, Dialect Inc., Kujenga
- Energy & Utilities – e.g. Montel Group, BP, Inspiratia, SMS PLC
- Retail & E-commerce – e.g. BPI Auctions, Carolina Bucci
- Entertainment & Media – e.g. Vanity Studios, RD Content, Stacker
- Technology & Telecoms – e.g. Linc Group, Frontline
- Professional Services – e.g. HLK (Legal), Rubica (Consulting)
Each implementation is tailored to fit your industry-specific processes and data needs, leveraging our extensive cross-sector experience.
Can you help us prepare HubSpot for AI tools like CoPilot?
Yes. Every implementation we deliver is designed not only for human usability, but also for AI interoperability.
We structure your CRM to support:
- Smart segmentation and well-labelled data objects
- Consistent property naming across deals, contacts, companies, and tickets
- Workflow logic that’s transparent, adaptable, and future-ready
- Structured language that helps AI understand intent, priority, and context
Whether you’re adopting HubSpot’s CoPilot now or preparing for more advanced AI integrations later, we build with cognitive clarity in mind—so your CRM is ready to think with you.
In short: we don’t just implement HubSpot. We implement a version of HubSpot that AI can work with.
Can you help us migrate from another platform into HubSpot?
Yes. We've successfully completed CRM migrations from numerous platforms, including:
- Microsoft Dynamics
- Salesforce
- Pipedrive
- Zoho
- Mailchimp
- ActiveCampaign
- Pardot
- Intercom
- Sugar CRM
- Insightly
- Zendesk
- And many more
We can also migrate from custom databases, spreadsheets, and virtually any other data source. Our proven migration methodology ensures data integrity, rebuilds workflows where needed, and streamlines the transition to minimise disruption to your business.
As Stacker's CRM Coordinator Elizabeth Gilwit confirms: "They helped us migrate over to HubSpot from our previous CRM, implementing a structure based on what we needed while recommending best practices."
Can you help us integrate HubSpot with our existing tools?
Yes. We've delivered native and custom integrations with numerous platforms, including:
- Financial systems – Stripe, Xero, QuickBooks
- Learning platforms – Thinkific LMS
- Event management – GoToWebinar, Eventbrite, Zoom
- E-commerce – Woocommerce, Magento
- CRMs and ERPs – Zoho CRM, Microsoft Dynamics, Orderwise
- Productivity tools – SharePoint, Microsoft 365
- Data enrichment – Zoominfo
- Communications – Aircall, 3CX VoIP
- Business intelligence – Power BI
Thanks to HubSpot's open API and our technical expertise, we can integrate with virtually any platform your business relies on. We've also developed custom solutions for unique business requirements, as Digital Learning Institute experienced: "We enabled automated enrolment for invoiced customers... all completed within 3 minutes of purchase. It's incredible."
How much do your services cost?
We operate on an hourly rate model and scope each project in advance to provide transparency. We tailor our approach to match your requirements and budget:
- Smaller projects typically start at 40 hours
- Standard implementations usually require 80-160 hours
- Larger, more complex implementations with multiple hubs and integrations can require 240+ hours
We'll provide a clear, detailed estimate based on your specific needs and objectives, with no hidden costs or surprises.
Are you available for ongoing support?
Yes. We're committed to your long-term success with HubSpot. Whether you need occasional advice or a structured support plan, we can create a flexible hourly package based on your requirements. You can call on these hours as needed—whether for troubleshooting, optimisation, or training for new team members.
Many clients maintain an ongoing relationship with us long after the initial implementation, as Penny Howell-Jones from SMS PLC shares: "Whilst PYB were initially brought on to onboard HubSpot, we continued to work with them after onboarding was complete, to ensure we were leveraging the platform to its full potential."Are you accredited by HubSpot?
Yes. We proudly hold several official HubSpot accreditations, which are rigorously assessed and awarded only to partners who consistently deliver exceptional results:
- HubSpot Onboarding Accreditation
- HubSpot CRM Implementation Accreditation
- HubSpot Data Migration Accreditation
- HubSpot Custom Integration Accreditation
These accreditations are particularly prized as HubSpot employs a rigorous evaluation process to ensure the highest quality standards. In addition to these specialised accreditations, our team holds numerous HubSpot certifications across all hubs and specialities.
We are also a HubSpot Diamond Solutions Partner, with extensive experience implementing HubSpot across diverse industries and business requirements.
As Toby Nelson, Director of Customer Success at Rota, shares: "Our business made the decision to centralise all of our CRM needs via HubSpot. This meant moving away from multiple systems which we expected to be a difficult project. However, PYB took all of that stress away, leading us through each part of the process superbly, ensuring our whole team was comfortable with the change. Outstanding support."
Do you hold any independent certifications?
Yes. We are certified to both ISO 9001 (quality management) and ISO 27001 (information security management) standards—reflecting our commitment to excellence and data protection. These certifications ensure we follow best practices in project management and maintain the highest standards of information security when handling your data.
What are your HubSpot reconfiguration services?
Our HubSpot reconfiguration services are specifically designed for businesses already using HubSpot but experiencing challenges with their current setup. We help diagnose and fix issues, restructure problematic implementations, and optimise your existing HubSpot instance to better serve your business needs. This might include:
- Restructuring inefficient data architecture
- Fixing problematic custom objects
- Streamlining complex or broken workflows
- Improving property structures and relationships
- Enhancing reporting and analytics capabilities
- Optimising automation sequences
- Resolving integration issues with other systems
As Amy McPartlan, Chief Operating Officer at Digital Learning Institute, explains: "Elisa guided us through how to back out of some previous CRM mistakes and how to adopt some of the native HubSpot functionality to maximise our CRM usage. Our CRM just sings now, exactly how we wanted it."
How is reconfiguration different from standard HubSpot onboarding?
Reconfiguration is fundamentally different from standard onboarding:
- Onboarding starts with a clean slate, building a new HubSpot implementation from scratch
- Reconfiguration works with your existing setup, diagnosing issues and implementing solutions while preserving your valuable data and workflows
Reconfiguration often involves more complex problem-solving and requires deeper HubSpot expertise to fix issues without disrupting your ongoing business operations. It's like "rebuilding the plane while it's flying" rather than building a new plane from the ground up.
When should we consider HubSpot reconfiguration services?
You should consider our reconfiguration services if:
- Your team is struggling to use HubSpot effectively
- You're not getting the insights or results you expected
- Your workflows or automations aren't functioning correctly
- Your data structure has become unwieldy or problematic
- You've outgrown your initial HubSpot setup
- You're experiencing issues with integrations
- You've accumulated "technical debt" from quick fixes or inexperienced users
- You want to leverage more HubSpot functionality but your current setup is limiting
Marie de Tito Mount, CEO at Westbourne School, shares: "We turned to Plus Your Business after finding the initial onboarding experience with HubSpot too generic for our business needs. Martin and Elisa stepped in and provided a very Pro, tailored and speedy service."
What is your approach to HubSpot reconfiguration?
Our reconfiguration approach is methodical and focused on minimising disruption:
- Audit – Thoroughly examining your current HubSpot setup to identify issues and opportunities
- Prioritisation – Working with you to determine which issues are most critical and which optimisations will deliver the greatest value
- Solution design – Creating a reconfiguration plan that addresses problems while preserving valuable elements of your current setup
- Staged implementation – Making changes incrementally to minimise disruption to your operations
- Testing and validation – Ensuring each change works as expected before moving to the next
- Knowledge transfer – Helping your team understand the changes and how to maintain the improved system
As Jonathan Batty, Director of Marketing and Communications at UWTSD, shares: "Plus Your Business have been excellent throughout the implementation process. This included understanding our specific business challenges and training us to build solutions ourselves."
How long does a typical reconfiguration project take?
The timeline for reconfiguration varies based on the complexity of your current setup and the issues being addressed:
- Typical reconfiguration – 6 weeks
- Comprehensive overhauls of complex implementations – 8-12 weeks
We'll provide a specific timeline after our initial audit of your HubSpot instance.
Will reconfiguration disrupt our current operations?
We structure our reconfiguration projects to minimise disruption to your business. Our staged approach allows us to make changes incrementally, testing each modification before moving forward. In most cases, your team can continue using HubSpot throughout the process, with brief, scheduled downtimes for specific changes as needed.
We also implement changes during low-usage periods whenever possible to further reduce impact on your operations.
Can you fix our problematic data structure?
Yes, this is one of our core specialties. We've helped numerous clients restructure problematic data architectures, including:
- Consolidating redundant properties
- Restructuring or eliminating problematic custom objects
- Improving data relationships between objects
- Cleaning and deduplicating contact and company records
- Establishing proper record associations
- Implementing better property naming conventions
- Setting up more effective record ownership and permissions
As Barry Shortt, Business Development Manager at NIBRT, notes: "Their expertise in setting up and integrating the sales and marketing aspects of the CRM into our antiquated systems was invaluable."
Our HubSpot workflows aren't working effectively—can you help?
Absolutely. Workflow reconfiguration is a common service we provide. We can:
- Diagnose and fix broken or inefficient workflows
- Streamline complex automation sequences
- Implement better trigger criteria and logic
- Reduce workflow redundancies
- Create more effective branching logic
- Improve workflow performance and reliability
- Document workflow purposes and functions for better maintenance
Many workflow issues stem from underlying data structure problems, which we can identify and address as part of the reconfiguration.
We're not getting the reporting insights we need—can this be fixed?
Yes. HubSpot has powerful reporting capabilities that often go underutilised due to improper setup. We can:
- Restructure your data to support better reporting
- Configure custom reports for your specific business metrics
- Set up executive dashboards with relevant KPIs
- Create team-specific reporting views
- Implement proper attribution reporting
- Establish automated report delivery
- Train your team on report creation and customisation
Effective reporting starts with good data structure, which is why our holistic approach to reconfiguration delivers better results than simply creating new reports on a flawed foundation.
Can you improve our integration with other systems?
Yes. We specialise in optimising HubSpot integrations with other business systems. This may involve:
- Diagnosing and fixing data synchronisation issues
- Reconfiguring integration settings for better data flow
- Implementing custom integration solutions where native integrations fall short
- Streamlining data mapping between systems
- Setting up proper error handling and notifications
- Creating better two-way data syncing
As Alan Kerrigan, VP Sales & Marketing at Device Atlas, explains: "PYB's ability to organise, optimise and customise the CRM, whilst helping to automate some of our business processes is unparalleled and has helped to streamlined a sizeable portion of our BAU."
Can you optimise our existing HubSpot setup for AI tools like CoPilot?
Absolutely. Many HubSpot instances were implemented before AI tools became mainstream, leaving them poorly structured for AI interaction. Our reconfiguration services include AI-readiness optimisation, where we restructure your CRM to work seamlessly with HubSpot's AI capabilities.
We enhance your existing setup for AI by:
- Reorganising data architecture – Creating logical structures that AI can navigate effectively
- Standardising property naming – Implementing consistent conventions that AI can interpret
- Cleaning data quality issues – Resolving inconsistencies that confuse AI tools
- Restructuring automation logic – Making workflows transparent and predictable for AI analysis
- Improving taxonomies and categorisation – Enabling more effective AI-powered segmentation
These improvements not only make your system more AI-friendly but also significantly enhance human usability and reporting.
As one client noted after reconfiguration: "Our CRM just sings now, exactly how we wanted it." The same clarity that makes your CRM comprehensible to humans makes it accessible to AI tools.
We don't just fix your current HubSpot issues—we future-proof your system for the AI revolution that's already underway.
What results can we expect from a HubSpot reconfiguration?
While specific results vary based on your current situation, our reconfiguration clients typically experience:
- Improved system usability and team adoption
- More reliable automation and workflows
- Better data quality and accessibility
- Enhanced reporting and insights
- Faster system performance
- Reduced manual work and duplicated effort
- More effective use of HubSpot's native functionality
- Greater confidence in their HubSpot implementation
The ultimate benefit is a HubSpot system that actually works the way you need it to, supporting your business processes rather than hindering them.
Will we need to start from scratch with our data?
No, and this is one of the key benefits of our reconfiguration approach. We preserve your valuable historical data while improving how it's structured and used. In cases where data cleaning is necessary, we implement careful processes to ensure important information isn't lost.
Our goal is to enhance your existing HubSpot implementation, not replace it entirely—maintaining your historical records while improving how they're organised and utilised.
How are your reconfiguration services structured?
We offer flexible consulting packages tailored to your specific reconfiguration needs:
- High Intensity (80 hours/month) – For complex reconfiguration projects requiring substantial changes
- Medium Intensity (60 hours/month) – For moderate reconfiguration with ongoing optimisation
- Low Intensity (40 hours/month) – For focused improvements to specific areas
All packages include weekly consulting sessions to ensure progress and alignment with your business goals.
Who will be working on our reconfiguration?
You'll work directly with our co-founders, Martin and Elisa Shervington, who personally lead all client engagements. They bring extensive HubSpot expertise and have successfully reconfigured complex HubSpot instances across numerous industries. Their direct involvement ensures you receive the highest level of technical knowledge and strategic guidance.
How do you communicate during reconfiguration projects?
We're known for our exceptional responsiveness—it's one of our key differentiators. We adapt to your preferred communication methods and can work with:
- Microsoft Teams
- Slack (including shared channels - just ask)
- Video conferencing platforms
- Email and phone
For clients without existing collaboration tools, we can even set up a dedicated channel in our own Slack workspace to ensure quick, efficient communication throughout your project.
Do you provide training on the reconfigured system?
Yes, comprehensive training is an essential part of our reconfiguration service. We provide:
- Hands-on training sessions tailored to different user roles
- Documentation of the reconfigured system
- Best practices for maintaining the improved setup
- Knowledge transfer on the reasoning behind changes
- Follow-up sessions to address questions as your team uses the reconfigured system
Effective training ensures your team can leverage all the improvements made during reconfiguration and maintain the system going forward.
What makes you qualified to handle complex HubSpot reconfigurations?
We combine deep technical expertise with business process understanding, making us uniquely qualified to handle complex HubSpot reconfigurations. Our qualifications include:
- HubSpot Diamond Solutions Partner status
- HubSpot Implementation and Integration accreditations
- ISO 9001 and 27001 certifications
- Experience with 100+ HubSpot implementations across diverse industries
- Expertise in complex data migrations and system integrations
- Direct founder involvement in all projects
As Jessie Collins, Director of Technology Strategy at Really Great Reading, explains: "PYB came to our rescue when we realized we had launched our CRM with a problematic data structure. Their team helped us rebuild the plane while it was flying—extracting unnecessary and problematic custom objects—and providing the guidance we needed to make the most of HubSpot's built-in functionality."
How do you approach HubSpot implementations?
We follow a collaborative, business-focused approach that adapts to your specific needs:
- We start by understanding your unique business processes, challenges, and objectives
- We design solutions that align with your workflow rather than forcing you to change your processes
- We implement incrementally with regular check-ins to ensure the project stays on track
- We provide comprehensive training so your team can effectively use and maintain the system
- We offer ongoing support to help you maximise your HubSpot investment
As Amy McPartlan, Chief Operating Officer at Digital Learning Institute shares: "Our CRM just sings now, exactly how we wanted it. Their enthusiasm for 'what is possible' is infectious. The sky is the limit."
What makes Plus Your Business different from other HubSpot partners?
Technology should adapt to your business — not the other way around.
We’re not just here to implement - we’re here to understand ‘where you want to get to’ — and build systems that’ll take you there.
Our ISO certifications and HubSpot accreditations reflect a commitment not just to best practice — but to trust, clarity, and long-term performance.
Do you work with businesses of all sizes?
Yes. We've successfully partnered with organisations of all sizes—from teams of ten to global enterprises. Our flexible approach means we can scale our services to match your requirements, providing the same level of expertise whether you're a growing startup or an established multinational.
What certifications and accreditations do you hold?
We maintain ISO 9001 (quality management) and ISO 27001 (information security management) certifications, ensuring we follow stringent processes for project delivery and data protection. We also hold several prestigious HubSpot accreditations that are rigorously assessed and awarded only to partners who consistently deliver exceptional results:
- HubSpot Onboarding Accreditation
- HubSpot CRM Implementation Accreditation
- HubSpot Data Migration Accreditation
- HubSpot Custom Integration Accreditation
What services do you offer?
Our core services include:
- HubSpot Implementation – From initial setup to complex, multi-hub deployments
- Data Migration – Moving data from virtually any source to HubSpot
- Custom Integrations – Connecting HubSpot to your essential business tools, including ERP systems
- CRM Development – Creating custom solutions that extend HubSpot's capabilities
- Website Development – Creating beautiful, high-performing websites built on the HubSpot CMS platform
Which industries do you specialise in?
We've delivered successful HubSpot implementations across numerous sectors, including:
- Education – Universities, colleges, and training organisations
- Financial Services – Fintech, lending, and financial advisory firms
- SaaS & Technology – Software providers and technology companies
- Professional Services – Consulting, legal, and business services
- Construction & Property – Builders, developers, and property managers
- Media & Publishing – Content creators and publishing houses
- Retail & E-commerce – Online and omnichannel retailers
- Manufacturing – Product manufacturers and industrial services
This cross-industry experience allows us to bring best practices from one sector to another, providing innovative solutions to common challenges.
What systems can you integrate with HubSpot?
We've integrated HubSpot with dozens of business systems, including:
- Financial platforms – Stripe, Xero, QuickBooks
- Learning management – Thinkific LMS
- Event management – GoToWebinar, Eventbrite, Zoom
- E-commerce – WooCommerce, Magento
- CRM and ERP systems – Salesforce, Microsoft Dynamics, Orderwise
- Productivity tools – SharePoint, Microsoft 365
- Communication tools – Aircall, 3CX VoIP
Thanks to HubSpot's open API and our technical expertise, we can integrate with virtually any platform your business relies on.
What do your clients say about working with you?
Our clients consistently highlight our technical expertise, business understanding, and commitment to their success:
"If I could give them 100 stars I would. Incredibly grateful to Martin, Elisa and Darian for their help. Our CRM just sings now, exactly how we wanted it. Their enthusiasm for 'what is possible' is infectious. The sky is the limit."
Amy McPartlan, Chief Operating Officer, Digital Learning Institute
"It was an absolute pleasure to work with Plus Your Business - finding an off-the-shelf CRM has been a challenge in our sector, and so it's great that this service helped us customise HubSpot to the needs of the business. I wouldn't hesitate to use Plus Your Business again."
Laurance Bridge, Head of Sales, WaterBear The College of Music
"We have nothing but praise for Plus Your Business. Going above and beyond to assist with our system migrations that haven't been straightforward by any means, to providing comprehensive and easy to understand training, they have excelled at all levels."
Rob Holroyd, Marketing Director, BPI Auctions
Do you provide training for our team?
Yes. We provide hands-on, role-based virtual training tailored to your team's specific needs. Our training covers CRM management, automation, reporting, and all aspects of your HubSpot implementation. Our aim is to build long-term capability within your organisation, ensuring you can maximise your HubSpot investment independently.
Do you offer ongoing support after implementation?
Yes. We're committed to your long-term success with HubSpot. Whether you need occasional advice or a structured support plan, we can create a flexible hourly package based on your requirements. You can call on these hours as needed—for troubleshooting, optimisation, or training for new team members.
Where are you based, and do you work remotely?
While we're based in the UK, we work with clients globally. All our services can be delivered remotely through virtual meetings and collaboration tools, ensuring a seamless experience regardless of your location. Our remote working process is highly refined, allowing us to provide the same level of service and responsiveness as if we were on-site.
How do you typically communicate with clients during projects?
We're known for our responsiveness—it's one of our defining characteristics. We adapt to your preferred communication methods, whether that's email, phone, or virtual meetings. Many clients appreciate our flexibility with collaboration tools:
- We'll happily work with your existing systems like Microsoft Teams or Slack
- We can set up shared channels for direct, efficient communication
- For clients without Slack who want this level of accessibility, we'll even create a dedicated channel in our own Slack workspace for you
This approach ensures quick responses to questions, streamlined collaboration, and a seamless working relationship regardless of physical location.
Want to test out how responsive we are? Simply reach out here.
Library Content
How to turn documents into parsed data in HubSpot CRM
How to migrate from Salesforce to HubSpot
How to sync orders between Orderwise (ERP) and HubSpot
How to reconfigure an existing HubSpot portal when the object set up is incorrectly
How to create a custom subscription centre instead of using HubSpot Business Units
What does a communication preference centre within HubSpot look like (example)
HubSpot CMS - HubDB Use Case
HubSpot Prospects Tool
How To Use HubSpot's Campaign Tool
How To Distribute Sales Leads Using A Button
How To Create Split Revenue By % In A Monthly Schedule
How To Create A Report With Sum Amounts Stacked
How Do Ad Campaigns Get Reported In HubSpot Ads Tool
Ad Sequences Demo September 2021
The Anatomy of a HubSpot Landing Page (example)
HubSpot CMS Modules (example)
HubSpot CMS Enterprise - Client Portal, Smart Rules and Reporting
Ecommerce Reports (case study)
Can a HubSpot CMS site get good scores with Google?
How an online auction company segments their data using HubSpot custom objects
How to use a Custom Object in HubSpot to create a Calendar (Freight Logistics Company)
How one Financial Services Company approached storing data in HubSpot
Setting up forecast reports in HubSpot (for someone migrating from Pipedrive)
How a 'plant hire' company uses HubSpot
How to use HubSpot for medical company lead generation
How to transform freight logistics using HubSpot
*inspired by Marcus Sheridan's book "They Ask, You Answer"